Juan

Luchia-Puig

Head of LATAM

Personal mantra:

“Act as if what you do makes a difference. It does.”

– William James

Specialty:

Juan delivers high-impact, tailored legal and business solutions for Latin American clients scaling their operations internationally. He specializes in bridging the gap between regional needs and global markets, with deep expertise in Corporate and Contract Law, M&A, Private Equity, Emerging Growth, and Venture Capital. Juan is uniquely positioned to help clients navigate the legal, practical, and cultural challenges of cross-border investments.

Professional experience:

With over 13 years of experience as a corporate attorney, Juan has built an impressive track record at some of the most prestigious law firms in the region, including Marval, O’Farrell & Mairal and Beccar Varela. He earned his Law degree from Universidad Católica Argentina and holds an LL.M. in Banking, Corporate, and Finance Law from Fordham Law School in New York.
(Juan is licensed to practice law in Argentina; he is not admitted to the Florida Bar).

What to expect when working with Juan:

“My clients know that I am a relentless problem-solver. I prioritize availability, transparency, and efficiency. I focus on challenges where I can provide excellence in execution, allowing my clients to delegate their legal complexities to me so they can stay laser-focused on growing their business. They can feel confident that they have a proactive advocate who understands both their regional roots and their international goals.”

Let’s get personal:

Juan is based in Buenos Aires, where he lives with his wife, Rochi, and their three children: Rufo (7), Cala (5), and Alico (1). A true believer in balance, Juan grew up in Argentina and is fluent in English, Spanish, and Portuguese. Outside the office, he is an avid runner and enjoys playing golf and soccer. Above all, he values traveling and spending quality time with his family, usually centered around a traditional Argentine BBQ (asado) with friends.

Causes he supports:

• Equal opportunities and access to education.
• Sustainable energy and human rights.